ROGER SWAIN
Blaenclydach, Llywel, Powys LD3 8RD
Tel: 07719 146662 | Email: mail@rogerswain.com
PROFESSIONAL PROFILE
A seasoned hospitality professional with over 30 years’ experience across luxury hotels, restaurants, and international tourism. Proven record of turning underperforming venues into profitable, top-performing businesses while delivering exceptional guest experiences. Having led operations across the UK and Spain-including boutique inns, major branded restaurants, and a rural hotel in Mallorca- I bring a blend of commercial insight, creative flair, and people-focused leadership. Now co-creator of The Good Life Wales, I’m driven by innovation, quality, and sustainability in modern hospitality management.
KEY ACHIEVEMENTS
– Transformed multiple venues into top-ranking operations within major UK hospitality groups.
– Established and managed a successful agroturismo hotel in Mallorca, achieving full-season occupancy and glowing guest reviews.
– Created three award-winning eco-hospitality ventures in Wales, merging sustainability with luxury.
– Developed and led teams of 100+ across the UK and Europe, improving engagement and retention.
– Demonstrated consistent revenue growth, brand enhancement, and industry recognition for service excellence.
PROFESSIONAL EXPERIENCE
Co-Creator | The Good Life Wales | Brecon Beacons | Jan 2021 – Present
Developed a 12-acre sustainable holiday destination featuring luxury self-contained cottages with wood-fired hot tubs, dark-sky stargazing, and eco-conscious amenities. Manage all business operations, marketing, guest relations, and sustainability initiatives, achieving 5-star guest satisfaction ratings. Brecon Beecombs is an added Natural Beekeeping business established in 2023
Founder | Brecon Gardening | Brecon | 2018 – Present
Established a premium garden design and maintenance company serving residential and hospitality clients across Powys. Recognised locally for excellence in craftsmanship, design innovation, and environmentally responsible practices.
General Manager | Cirrus Inns | Crab & Boar, Newbury | Mar 2017 – Aug 2018
Managed a boutique inn renowned for its 2 rosette fine dining and countryside charm. Delivered profitability improvements through operational efficiency, team development, and local event marketing.
General Manager | Mitchells & Butlers | All Bar One (O2, Greenwich) | Sep 2014 – Mar 2017
Directed operations for a flagship three-floor site serving over 400 guests daily. Enhanced guest experience and revenue through streamlined service models, training initiatives, and private event sales growth.
Partner | Rebuzzna Communication | Palma de Mallorca | Jun 2008 – Oct 2014
Co-founded a social media and communications agency specialising in hospitality and tourism. Led digital marketing campaigns, media training, and event promotion for clients across Spain and the UK.
Owner | Grupo Mallorca Select SL | Palma de Mallorca | Jan 2003 – Oct 2014
Founded a real estate and hospitality group, including ownership and management of boutique hotel Finca Sant Blai Agroturismo. Oversaw guest services, staff development, branding, and financial management.
General Manager | Scottish & Newcastle | The Albert, Victoria, London | Sep 2001 – Jul 2003
Directed high-volume tourist venue near Buckingham Palace. Delivered large-scale catering operations, hosting exclusive functions for tour groups, government officials, and royal household members.
Owner | Training & Marketing Consultancy | UK / Spain / France | Nov 1998 – Aug 2001
Delivered management and marketing consultancy for major hospitality brands including Bass, Greene King, and Cafe Pacifico. Implemented leadership training and customer engagement strategies across Europe.
General Manager | SFI Innlodge Hotel | Southsea | Apr 1997 – Nov 1998
Together with my Executive chef developed a team to manage this 73-room Innlodge, which also featured a 120 seat restaurant and several conference and banqueting facilities.
Project Development Manager | The Aviator, Sywell Aerodrome | Apr 1996 – Mar 1997
Oversaw redevelopment of a dated motel into a modern Art Deco hotel and event venue. Responsible for concept creation, design implementation, and launch operations.
General Manager | Allied Domecq – Exchange Bar Diners | Rickmansworth | Jul 1991 – Jun 1995
Revitalised an underperforming restaurant and bar into the group’s top profit generator. Introduced themed entertainment and guest loyalty systems to achieve full occupancy.
Training Manager | My Kinda Town Restaurants | London | Jan 1987 – Jun 1991
Promoted from Opening Manager to Group Training Manager for UK and European markets. Oversaw openings in Dublin, Manchester, Cologne, Bonn, and Glasgow. Developed training frameworks for management and service staff.
General Manager | Courage / Trusthouse Forte – Harvester Restaurants | Guildford & Ottershaw | Nov 1984 – Jan 1987
Opened and managed two flagship restaurants, implementing operational standards and quality systems inspired by McDonald’s training methods.
General Manager | McDonald’s Corporation | Croydon, Canterbury, Margate | Jan 1981 – Nov 1984
Completed advanced management programme. Led high-volume sites and supported national quality initiatives across the UK.
EDUCATION & PROFESSIONAL DEVELOPMENT
– Postgraduate Course in Digital Communication & Community Management, University of the Balearic Islands (UIB)
– Certified Hospitality Management & Leadership Training – McDonald’s, Allied Domecq, Mitchells & Butlers
CORE SKILLS
Leadership & People Development | Operational Strategy | P&L Management | Guest Experience Excellence | Training & Mentorship | Sustainability in Hospitality | Brand & Marketing | Revenue Growth | Property & Facilities Management| Digital Communication & PR
Confident, creative, and people-focused hospitality leader with a passion for excellence and a commitment to delivering exceptional guest experiences.